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DESIGN GENIUS: LONDON

SEASON 5

SABINA SÖ̈DERBERG United Kingdom

"I have always been a creative person who loves to make colourful paintings and to create different types of art. My vision is to create clothing that strikes a balance between the casual and luxury: effortless daywear, which can be elevated to be special enough for any occasion."

Sabina Söderberg is a Swedish fashion designer based in both Sweden and Singapore. She studied fashion design for four years in Sweden before continuing her studies in London. After graduation Sabina worked for various fashion labels in London, ranging from high street to haute couture. In 2016 she decided to start her own womenswear label called SABINA SÖDERBERG. Now she has grown her business to a full-time career and sells her collections all over the world. Sabina's self-named ready-to-wear womenswear label focuses on digital printing techniques while all garments are handcrafted by herself and her small team in the studio. She sees fashion more as an artform and hopes that her hand painted prints are the star of the collections. The SABINA SÖDERBERG mission is to fill the gap in the advanced contemporary market for effortless, colourful easy-to-wear pieces.

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